Magazine Luiza is expected to maintain its focus on the expansion in the Northeast region and in small to middle tier cities. The sponsoring of the FIFA World Cup in Brazil and the accreditation in the government programme My House Improved (Minha Casa Melhor) increased awareness of the brand among low-and middle-income consumers, which are concentrated in those locations. In addition, the company will continue to invest in multichannel retailing, with physical stores, virtual stores (stores...
Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Appliances market;
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* Use five-year forecasts to assess how the market is predicted to develop.
Summary 1 Magazine Luiza: Key Facts
Summary 2 Magazine Luiza: Operational Indicators
Summary 3 Magazine Luiza SA: Private Label Portfolio
Summary 4 Magazine Luiza SA: Competitive Position 2014
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