»    »  Magazine Luiza SA in Consumer Appliances (Brazil)

Magazine Luiza SA in Consumer Appliances (Brazil)

Published OnJan, 2015
Pages3
License 
FormatPDF
Cement: 2014 Market Review and Forecast
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Magazine Luiza is expected to maintain its focus on the expansion in the Northeast region and in small to middle tier cities. The sponsoring of the FIFA World Cup in Brazil and the accreditation in the government programme My House Improved (Minha Casa Melhor) increased awareness of the brand among low-and middle-income consumers, which are concentrated in those locations. In addition, the company will continue to invest in multichannel retailing, with physical stores, virtual stores (stores...
Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Magazine Luiza: Key Facts
Summary 2 Magazine Luiza: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Magazine Luiza SA: Private Label Portfolio
Competitive Positioning
Summary 4 Magazine Luiza SA: Competitive Position 2014

Magazine Luiza SA in Retailing (Brazil)
Non-Store Retailing, Store-based Retailing. Data coverage:
Magazine Luiza SA in Consumer Electronics (Brazil)
Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics. Data coverage:
Magazine Luiza SA in Retailing (Brazil)
Non-Store Retailing, Store-based Retailing. Data coverage:
Magazine Luiza SA in Consumer Electronics (Brazil)
Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity. Data coverage:

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