»    »  Primicia SA Industria e Comercio in Personal Accessories (Brazil)

Primicia SA Industria e Comercio in Personal Accessories (Brazil)

Published OnJan, 2015
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After 60 years selling its products in multibrand retailers, Primícia started its expansion through franchisees in 2012 in which the company opened 10 stores to test the operation through franchising system and adapt to the market. In 2013 it opened five new operations and expects to open new 21 stores in 2014. With this model, Primícia is testing new retail formats to improve sales of bags and luggage to its consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts

Summary 1 Primícia SA Indústria e Comércio: Key Facts
Company Background
Competitive Positioning

Summary 2 Primícia SA Indústria e Comércio: Competitive Position 2013

Primicia SA Industria e Comercio in Personal Accessories (Brazil)
Primicias strategic direction for 2016 continues to be the expansion of its outlets through franchisees, in order to increase volume sales, market share and penetration across the country. In addition to Primicias franchisees, the company continues to sell its products in many multibrand retailers, including store-based and internet retailers. The

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