In order to face increasing competition, Britânia Eletrodomésticos is expected to continue to invest in new product development and innovative products for small appliances. The company will focus on the low- to middle-income consumer. However, it will be increasingly challenged by brands such as Cadence and Mondial, which also target the middle-class and are adopting aggressive pricing strategies.
Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Summary 1 Britânia Eletrodomésticos SA: Key Facts
Summary 2 Britânia Eletrodomésticos SA: Production Statistics 2014
Summary 3 Britânia Eletrodomésticos SA: Competitive Position 2014
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