After successfully improving operating margins through reduction in costs in 2014, Via Varejo is expected to focus on grow value share in the following year. One of the main components of the company’s strategy to achieve this goal will be through the increase of efficiency, especially of customer service by adapting it to the connected consumer. Regarding the main brands of the company, Casas Bahia will continue to invest in north and northeast states, aiming at middle- to low-income...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Summary 1 Via Varejo SA: Key Facts
Summary 2 Via Varejo SA: Operational Indicators
Summary 3 Via Varejo SA: Private Label Portfolio
Summary 4 Via Varejo SA: Competitive Position 2014
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