»    »  Joias Vivara Ltda in Personal Accessories (Brazil)

Joias Vivara Ltda in Personal Accessories (Brazil)

Published OnJan, 2015
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Jóias Vivara – the leading company in real jewellery in Brazil – has 117 of its own stores present in important shopping malls around the country, which explains its leadership in a very competitive scenario. The company has heavily invested in marketing campaigns for its line, which is endorsed by the top model Gisele Bündchen. The company has also invested in separated kiosks with Tommy Hilfiger brand in some shopping malls.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts

Summary 1 Jóias Vivara Ltda: Key Facts

Summary 2 Jóias Vivara Ltda: Operational Indicators
Company Background
Competitive Positioning

Summary 3 Jóias Vivara Ltda: Competitive Position 2013

Joias Vivara Ltda in Personal Accessories (Brazil)
Joias Vivaras strategic direction includes the expansion of its retail channel by way of expanding the Vivara Life kiosk, which sells exclusively the silver collection Vivara Life. This collection focuses on personalised products, such as bracelets and necklace pendants. Leading up to Christmas 2015, the company joined with supermodel Gisele Bündch
Dipi Comercio de Joias e Acessorios Eireli Ltda in Personal Accessories (Brazil)
Dipi Comercio de Joias e Acessorios Eireli is a fast-growing costume jewellery manufacturer with kiosks in 23 Brazilian states and the countrys Federal District. Considering the companys rapid growth since opening in 2011, expectations are that the expansion of its franchises to new markets will continue in 2016 and beyond. The company will not be

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