Given the increasing competition in the low- to-middle income segment within small appliances, CESD is now reaching out for upper middle-income and higher-income households in order to increase its profit margins. Since December 2011, the company has offered the Taurus brand, differentiating from Mallory by is positioning, targeting the higher-income group, whilst Mallory offers products with a better cost-benefit. The new launch has not yet influenced CESD’s position in small appliances, but...
Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Appliances market;
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* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Summary 1 CESD Indústria e Comércio de Eletrodomésticos Ltda: Key Facts
Summary 2 CESD Indústria e Comércio de Eletrodomésticos Ltda: Production Statistics 2014
Summary 3 CESD Indústria e Comércio de Eletrodomésticos Ltda: Competitive Position 2014
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