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Technos da Amazonia Industria e Comercio Ltda in Personal Accessories (Brazil)

Published OnJan, 2015
Pages3
License 
FormatPDF
Cement: 2014 Market Review and Forecast
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Technos da Amazônia, overall leader in personal accessories, saw the biggest increase in market share between 2012 and 2013 mostly due to its acquisition of Dumond Saab, which incorporated into its portfolio imported and well-known watches brands such as Fossil, Michael Kors, Emporio Armani, Armani Exchange, Diesel and Marc Jacobs, amongst others. This acquisition enabled the company strengthen its portfolio in watches to cater from mid- to high-income consumers with a wide assortment of brands...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts

Summary 1 Technos da Amazônia Indústria e Comércio Ltda: Key Facts

Summary 2 Technos da Amazônia Indústria e Comércio Ltda: Operational Indicators
Company Background
Production
Competitive Positioning

Summary 3 Technos da Amazônia Indústria e Comércio Ltda: Competitive Position 2013

Technos da Amazonia Industria e Comercio Ltda in Personal Accessories (Brazil)
Technos da Amazônias strategic direction continues to be to reduce operational and marketing costs, combined with setting aggressive price positions for its second-tier products, which include both domestic and international brands, in order to compete for sales with other mid-to-basic-tier brands in the market. The company is also expected to focu

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