Even with the rise in competition since 2012, when important international players entered in a significant way, the domestic company H Stern is expected to continue with its strategy of focusing on the domestic market, investing in the launching of one robust new collection and several smaller ones backed up by marketing campaigns featuring important iconic celebrities.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Personal Accessories market;
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Summary 1 H Stern Comércio e Indústria SA: Key Facts
Summary 2 H Stern Comércio e Indústria SA: Competitive Position 2012
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