»    »  A W Faber-Castell SA in Personal Accessories (Brazil)

A W Faber-Castell SA in Personal Accessories (Brazil)

Published OnJan, 2015
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Due to the fierce competition from Chinese imports, Faber-Castell is focusing on value-added products and on products that do not harm the environment in writing instruments. On the other hand, the company is also investing in the cosmetics area, supplying eye make-up, especially eye pencils for Natura, Avon and Boticário, which are leading players in this category. In 2013 Faber Castell inaugurated a new factory in São Carlos to produce such items.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts

Summary 1 A W Faber-Castell SA: Key Facts

Summary 2 A W Faber-Castell SA: Operational Indicators
Company Background

Summary 3 A W Faber-Castell SA: Production Statistics 2013
Competitive Positioning

Summary 4 A W Faber-Castell SA: Competitive Position 2013

A W Faber-Castell SA in Personal Accessories (Brazil)
Faber-Castell continues to face strong competition from cheap, Asian products. In order to keep up with the competition, the company focuses on differentiating its products. The company continues to prioritise value-added products and products that are environmentally friendly in writing instruments. In the first semester of 2015, the company enjoy

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