Due to the fierce competition from Chinese imports, Faber-Castell is focusing on value-added products and on products that do not harm the environment in writing instruments. On the other hand, the company is also investing in the cosmetics area, supplying eye make-up, especially eye pencils for Natura, Avon and Boticário, which are leading players in this category. In 2013 Faber Castell inaugurated a new factory in São Carlos to produce such items.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Summary 1 A W Faber-Castell SA: Key Facts
Summary 2 A W Faber-Castell SA: Operational Indicators
Summary 3 A W Faber-Castell SA: Production Statistics 2013
Summary 4 A W Faber-Castell SA: Competitive Position 2013
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