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Melhoramentos Papeis Ltda in Tissue and Hygiene (Brazil)

Published OnJul, 2013
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Melhoramentos Papeis is expected to develop its current portfolio in retail tissue categories such as napkins, kitchen towels and toilet paper, and develop its presence in retail hygiene categories, which it entered more recently with Cotidian in incontinence products, Babysec in nappies/diapers/pants and Ladysoft in sanitary protection. The company has benefited from synergies with the Chilean company CMPC since its acquisition in 2009, and aims to compete fiercely with large players...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Melhoramentos Papéis Ltda: Key Facts
Company Background
Summary 2 Melhoramentos Papéis Ltda: Production Statistics 2012
Competitive Positioning
Summary 3 Melhoramentos Papéis Ltda: Competitive Position 2012

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Aloés Indústria e Comércio Ltda aims to develop its portfolio in nappies/diapers/pants, sanitary protection and incontinence products. Following investments made over the review period in a new manufacturing facility in Marechal Deodoro (Alagoas), the company cut transportation costs and now expects to become more competitive compared to its com

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Cia Canoinhas de Papel is expected to increase its presence in its main category, toilet paper, and also in kitchen towels and napkins, all of which represent great potential for growth. The company will continue selling good quality economy products to leading retailers, such as Carrefour, Pão de Açucar, and Walmart, and may follow the market t

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