»    »  Cia Brasileira de Bebidas in Soft Drinks (Brazil)

Cia Brasileira de Bebidas in Soft Drinks (Brazil)

Published OnFeb, 2015
Cement: 2014 Market Review and Forecast
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Constant investment in advertising campaigns and promotional activities are part of the company´s strategy to increase share in all categories in which it is present. The 2014 FIFA World Cup provided opportunities as AmBev was one of the most important sponsors of the event. Pricing campaigns such as “Verão sem Aumento” (Summer without Price Increases) contributed significantly to its performance.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Cia Brasileira de Bebidas: Key Facts
Summary 2 Cia Brasileira de Bebidas: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Cia Brasileira de Bebidas: Competitive Position 2014

Cia Brasileira de Bebidas in Alcoholic Drinks (Brazil)

In order to maintain its leadership of alcoholic drinks, Cia Brasileira de Bebidas continues to invest in the construction of new production sites and distribution centres. The company is also making large investments in marketing and promotional campaigns, in order to stimulate volume sales, which suffered from price increases of beer due to th

Cia Brasileira de Bebidas in Health and Wellness (Brazil)
Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
Cia Brasileira de Bebidas in Alcoholic Drinks (Brazil)
Innovation and efficient portfolio management have proven to be successful strategies to the company over recent years. Despite the unfavourable economic situation, the player keeps performing well year by year and expanding its range of products, which are positioned in all price bands.Euromonitor International Local Company Profiles are a concise

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