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General Brands do Brasil Industria e Comercio Ltda in Soft Drinks (Brazil)

Published OnJul, 2013
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In order to diversify its business and achieve higher margins in the soft drinks market, General Brands has invested in fruit/vegetable juice, sports and energy drinks and RTD tea in order to reduce its dependence on its main product, which is Camp powder concentrate.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 General Brands do Brasil Indústria e Comércio Ltda: Key Facts
Summary 2 General Brands do Brasil Indústria e Comércio Ltda Operational Indicators
Company Background
Competitive Positioning
Summary 3 General Brands do Brasil Indústria e Comércio Ltda: Competitive Position 2012

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Kraft Foods Brasil SA in Soft Drinks (Brazil)

After selling its brand in fruit/vegetable juice under Maguary brand in 2009, Kraft Foods has focused on powder concentrates, mainly its Tang brand. Its key strategy has been to launch campaigns linked with sustainability and recycled packaging amongst children.Euromonitor International Local Company Profiles are a concise set of briefings detai

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9 Individual Product Markets in each country covered:Mineral Water,Soft Drinks,Fruit Juices and Drinks,Fruit Juices,Fruit Drinks,Squashes and Concentrates,Health & Sports Drinks,Iced Tea,All Soft Drinks & Juices1 Country Market: Brazil9 Product and Country Markets - being 9 Single Product Markets (Market Groups not counted) above.DESCRIPTION

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