After selling its brand in fruit/vegetable juice under Maguary brand in 2009, Kraft Foods has focused on powder concentrates, mainly its Tang brand. Its key strategy has been to launch campaigns linked with sustainability and recycled packaging amongst children.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Summary 1 Kraft Foods Brasil SA: Key Facts
Summary 2 Kraft Foods Brasil SA: Operational Indicators
Summary 3 Kraft Foods Brasil SA: Competitive Position 2012
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