Anheuser-Busch InBev saw significantly decline in market share due to Chopp Brahma as many mobile carts closed in 2012. However, the company expects to reverse this trend through new franchisees, having in mind potential growth during 2014 FIFA World Cup and 2016 Olympic Games. The great focus in the short term period will focus in the next big events to increase sales and number of outets.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Summary 1 Anheuser-Busch InBev NV: Key Facts
Summary 2 Anheuser-Busch InBev NV: Operational Indicators
Summary 3 Anheuser-Busch InBev NV: Competitive Position 2012
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