»    »  The Brazilian Syrups & Spreads Market: What Consumers Eat and Why?

The Brazilian Syrups & Spreads Market: What Consumers Eat and Why?

Published OnOct, 2013
Pages86
License 
FormatPDF
Cement: 2014 Market Review and Forecast
Buy through us and save. We do not add any Tax / Duty including VAT,GST

Product Synopsis

This report provides the results for the Syrups & Spreads market in Brazil from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in the organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Syrups & Spreads market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Syrups & Spreads market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As Brazil undergoes rapid development and population dynamics start to take effect, being able to capitalize early on new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Jams, Jellies & Preserves, Molasses, Savory Spreads, Sweet Spreads, and Syrups.
Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

The Syrups & Spreads market has a higher proportion of Male consumers than Female. This is most noticeable in the Sweet Spreads market, where the Male proportion of consumers is 9% higher than Females. Marketers should be aware of this differential and consider gender based marketing to encourage new Female users and higher use in Males.
The Hard Pressed wealth group in Brazil represents the largest value share of the Syrups & Spreads market, even though they do not represent the largest share of the population. When population differences are removed, the next largest group is the Affluent wealth group. This indicates that companies have introduced differentiated products, targeting these different income groups; however, mid-ranged products are not so popular. This is a product range that could be focused on to engage a larger share of the market.
Three retailers in organized retail are responsible for half of all Syrups and Spreads sold across Brazil. The remainder of the market is very fragmented. This gives producers some bargaining power with these retailers but not a great deal.

Key Highlights

Private Label brands account for varying shares of the Syrups & Spreads market in Brazil, from a very small share of the Savory Spreads market to a majority share of Molasses. However, in all categories the remaining market is fragmented, indicating that there is potential for Private Label growth in all these areas. Marketers of national brands need to differentiate their products in order to prevent them from becoming a target for this competition.
A significant “attitude-behavior” gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the Syrups & Spreads market value these trends influence. This is because consumers don’t always act on these trends – the result is that overall trend influence is limited, but has the potential to grow.
The Jams, Jellies & Preserves category accounts for the largest value share of the Syrups & Spreads market in Brazil. Manufacturers and marketers need to come up with innovative ideas, products and concepts in order to retain consumers in this mature category, however, any increases in number of consumers or consumption rates will have a large effect on the overall Syrups & Spreads market.

Table of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Syrups & Spreads Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Jams, Jellies & Preserves
3.2.2 Molasses
3.2.3 Savory Spreads
3.2.4 Sweet Spreads
3.2.5 Syrups
3.3 Behavioral Trends and Market Value
3.3.1 Jams, Jellies & Preserves
3.3.2 Molasses
3.3.3 Savory Spreads
3.3.4 Sweet Spreads
3.3.5 Syrups
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Jams, Jellies & Preserves
4.1.2 Molasses
4.1.3 Savory Spreads
4.1.4 Sweet Spreads
4.1.5 Syrups
4.2 Consumer Profiles by Product Category
4.2.1 Jams, Jellies & Preserves
4.2.2 Molasses
4.2.3 Savory Spreads
4.2.4 Sweet Spreads
4.2.5 Syrups
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Syrups & Spreads Brand Choice and Private Label Consumer Penetration
5.2.1 Jams, Jellies & Preserves
5.2.2 Molasses
5.2.3 Savory Spreads
5.2.4 Sweet Spreads
5.2.5 Syrups
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Syrups & Spreads
6.1.2 Jams, Jellies & Preserves
6.1.3 Molasses
6.1.4 Savory Spreads
6.1.5 Sweet Spreads
6.1.6 Syrups
7 Consumption Impact: Market Valuation
7.1 Syrups & Spreads Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Syrups & Spreads Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Syrups & Spreads Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share of Organized Retail
8.1 Retailer Volume Share of Organized Retail
8.1.1 Retailer Volume Share in Syrups & Spreads of Organized Retail
8.2 Retailer Volume Share by Category of Organized Retail
8.2.1 Retail Share by Volume - Jams, Jellies & Preserves
8.2.2 Retail Share by Volume - Molasses
8.2.3 Retail Share by Volume - Savory Spreads
8.2.4 Retail Share by Volume - Sweet Spreads
8.2.5 Retail Share by Volume - Syrups
8.3 Profiles of End-Consumers of Syrups & Spreads, by Retailer Used
8.3.1 A. Angeloni
8.3.2 Carrefour
8.3.3 Cia Zaffari
8.3.4 Companhia Brasileira de Distribuicao
8.3.5 Drogasil S.A.
8.3.6 Irmaos Bretas
8.3.7 Lojas Americanas
8.3.8 Prezunic
8.3.9 Wal-Mart
8.3.10 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Syrups & Spreads Market
Table 2: Foreign Exchange Rate - BRL vs. USD
Table 3: Brazil Survey Respondent profile (weighted), 2012
Table 4: Brazil Syrups & Spreads Value Share (%), by Age Groups, 2012
Table 5: Brazil Syrups & Spreads Value Share (%), by Gender, 2012
Table 6: Brazil Syrups & Spreads Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: Brazil Syrups & Spreads Value Share (%) by Education Level Achieved Groups, 2012
Table 8: Brazil Syrups & Spreads Value Share (%) by Wealth Groups, 2012
Table 9: Brazil Syrups & Spreads Value Share (%) by Busy Lives Groups, 2012
Table 10: Brazil Jams, Jellies & Preserves Consumer Group Share (% market value), 2012
Table 11: Brazil Molasses Consumer Group Share (% market value), 2012
Table 12: Brazil Savory Spreads Consumer Group Share (% market value), 2012
Table 13: Brazil Sweet Spreads Consumer Group Share (% market value), 2012
Table 14: Brazil Syrups Consumer Group Share (% market value), 2012
Table 15: Brazil Total Jams, Jellies & Preserves Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: Brazil Total Molasses Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 17: Brazil Total Savory Spreads Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: Brazil Total Sweet Spreads Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: Brazil Total Syrups Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: Brazil Jams, Jellies & Preserves Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: Brazil Jams, Jellies & Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: Brazil Molasses Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 23: Brazil Molasses Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 24: Brazil Savory Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: Brazil Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: Brazil Sweet Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: Brazil Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: Brazil Syrups Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: Brazil Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: Brazil Jams, Jellies & Preserves Consumer Profiles (% consumers by sub-group), 2012
Table 31: Brazil Molasses Consumer Profiles (% consumers by sub-group), 2012
Table 32: Brazil Savory Spreads Consumer Profiles (% consumers by sub-group), 2012
Table 33: Brazil Sweet Spreads Consumer Profiles (% consumers by sub-group), 2012
Table 34: Brazil Syrups Consumer Profiles (% consumers by sub-group), 2012
Table 35: Brazil Syrups & Spreads Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 36: Brazil Jams, Jellies & Preserves Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 37: Brazil Molasses Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 38: Brazil Savory Spreads Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 39: Brazil Sweet Spreads Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 40: Brazil Syrups Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 41: Brazil Syrups & Spreads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 42: Brazil Jams, Jellies & Preserves: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 43: Brazil Molasses: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 44: Brazil Savory Spreads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 45: Brazil Sweet Spreads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 46: Brazil Syrups: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 47: Brazil Syrups & Spreads Market Value (Brazilian Real million), by Category, 2012
Table 48: Brazil Syrups & Spreads Market Value (US$ million), by Category, 2012
Table 49: Brazil Syrups & Spreads Market Volume (Kg m), by Category, 2012
Table 50: Brazil Syrups & Spreads Market Value (US$ million), by Category, 2012
Table 51: Brazil Syrups & Spreads Expenditure Per Capita (Brazilian Real), by Category, 2012
Table 52: Brazil Syrups & Spreads Expenditure Per Capita (US$), by Category, 2012
Table 53: Brazil Syrups & Spreads Expenditure Per Household (Brazilian Real), by Category
Table 54: Brazil Syrups & Spreads Expenditure Per Household (US$), by Category
Table 55: Brazil Syrups & Spreads Market Volume Share (Kg m), by Category, 2012
Table 56: Brazil Syrups & Spreads Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 57: Brazil Syrups & Spreads Consumption Per Household (Kg m / Households m), by Category, 2012
Table 58: Brazil Syrups & Spreads Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2012
Table 59: Brazil Jams, Jellies & Preserves Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 60: Brazil Molasses Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 61: Brazil Savory Spreads Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 62: Brazil Sweet Spreads Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 63: Brazil Syrups Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 64: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2012
Table 65: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 66: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2012
Table 67: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2012
Table 68: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup, as tracked by the Survey), 2012
Table 69: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2012
Table 70: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2012
Table 71: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2012
Table 72: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 73: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: Brazil Syrups & Spreads Value Share (%), by Age Groups, 2012
Figure 3: Brazil Syrups & Spreads Value Share (%), by Gender, 2012
Figure 4: Brazil Syrups & Spreads Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Brazil Syrups & Spreads Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Brazil Syrups & Spreads Value Share (%) by Wealth Groups, 2012
Figure 7: Brazil Syrups & Spreads Value Share (%) by Busy Lives Groups, 2012
Figure 8: Brazil Jams, Jellies & Preserves Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Brazil Jams, Jellies & Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Brazil Molasses Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Brazil Molasses Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Brazil Savory Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Brazil Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Brazil Sweet Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: Brazil Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: Brazil Syrups Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: Brazil Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: Brazil Syrups & Spreads Market Value (US$ million), by Category, 2012
Figure 19: Brazil Syrups & Spreads Expenditure Per Capita (US$), by Category, 2012
Figure 20: Brazil Syrups & Spreads Expenditure Per Household (US$), by Category
Figure 21: Brazil Syrups & Spreads Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2012
Figure 22: Brazil Jams, Jellies & Preserves Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 23: Brazil Molasses Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 24: Brazil Savory Spreads Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 25: Brazil Sweet Spreads Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 26: Brazil Syrups Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
The Future of the Syrups & Spreads Market in Brazil to 2020
Summary"The Future of the Syrups & Spreads Market in Brazil to 2020" provides detailed market and segment level data on the consumption of Syrups & Spreads in Brazil. The report provides historic, forecast and growth patterns by country to 2020.SynopsisThis report delivers an extensive overview of the Syrups & Spreads intake in Brazil. It also acts
The Future of the Syrups & Spreads Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
"The Future of the Syrups & Spreads Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean’s extensive market and company research. This report presents detailed analysis on the Syrups & Spreads consumption trends in Brazil, historic and forecast Syrups & Spreads consumpt
Consumer and Market Insights: Syrups & Spreads market in Brazil
SummaryThe Syrups & Spreads market in Brazil will register high growth both in value terms during 2015-2020. The market is led by Jams, Jellies & Preserves while the Savory Spreads category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the country. Superbom

Enquiry Form

Please fill out the form. Our executive will get back to you within 24 hours.

Name *
Email *
Phone *
Company *
Designation *
Enquire AboutThe Brazilian Syrups & Spreads Market: What Consumers Eat and Why?
Message
captcha code
Note: * Denotes Required Fields.

Contact Us


Market Reports on Brazil


808, Real Tech Park,
8th Floor, Sector - 30A,
Vashi, Navi Mumbai - 400703, India.

India: +91 22 27810772, 27810773
Email: info@marketreportsonbrazil.com

Hours: Mon to Sat 8:00 AM to 8:00 PM IST
Custom Research

If above report doesn't have the business information suitable for your business, we can provide custom research that would be lucrative for your business or enhance your profession. We leverage most comprehensive, affordable, high-quality custom research which will match exact topic & specifications of your choice.
Please visit Custom Research page to make an enquiry.