Ľ    Ľ  Market Focus: Trends and Developments in the Prepared Meals Sector in Brazil

Market Focus: Trends and Developments in the Prepared Meals Sector in Brazil

Published OnOct, 2013
Pages39
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FormatPDF
Cement: 2014 Market Review and Forecast
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Product Synopsis

This report provides a concise overview of the Prepared Meals market in Brazil. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?
This overview of the consumer and market dynamics of the Brazilian Prepared Meals sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The sheer number of Brazilís young consumers, over 100 million people aged below 30, simply canít be ignored. Meanwhile, the growing number of single-person households, increased affluence and busy lives, has created demand for single-serving Prepared Meal packages, or those that can be resealed for future use.

What are the key drivers behind recent market changes?
Brazilís middle-class currently accounts for half the countryís total population. Rising levels of real income in this section of the population, has resulted in significant changes in consumer spending on Prepared Meals.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Prepared Meals sector. This allows for the rapid identification of key growth opportunities across three Prepared Meals categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Prepared Meals sector in Brazil.
Key growth categories are highlighted by analyzing the market dynamics of three Prepared Meals categories: Meal Kits, Pizza and Ready Meals.
Market shares are provided for the leading brands across the Meal Kits, Pizza and Ready Meals categories.
An overview of packaging trends in the Brazilian Prepared Meals sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Prepared Meals sector.

Key Market Issues

The dominance of Hypermarkets & Supermarkets means that Prepared Meals distribution in Brazil is significantly different from the overall Food & Grocery distribution.
Rising income level has resulted in increased eating out of home occasions in Brazil, driving growth in the fast-food retail chains that is in direct competition with Prepared Meals.
While Kids & Babies and Older Young adults are key consumer group in the male category, Pre-Mid-Lifers is the largest group in the female markets for Prepared Meals.
Pre-Mid-Lifers are the heaviest consumers of prepared meals, as a result of their busy lives and demands for convenience. Marketers should aim to sustain consumption in this age-group.

Key Highlights

Consumers focus on eating fresh and healthier eating options has led to demand for pre-prepared raw ingredients, which can be easily assembled to prepare a complete meal.
Competition has heated up between the Hypermarkets & Supermarkets offering Prepared Meals and the foodservice industry. Big retailers providing promotional sales at discounted price to win over new consumers.
Smaller portion sizes are also becoming more popular, as the number of single person households increases and fragmenting meal times means families increasingly eat apart.
Innovation in film lids that are temperature resistant, and can also be pasteurized, or sterilized, is key to the success of Prepared Meals.

Table of Contents

Country context
-††††††††† Stable economic growth, a large share of young population, and easy availability of consumer credit are driving growth in Brazil's retail sector
-††††††††† High rates of urbanization and the growth of the middle income population, favor growth in organized retail in Brazil
-††††††††† Hypermarkets & Supermarkets is the most popular channel for purchase of Prepared Meals
-††††††††† The increasing prosperity of Brazilís middle class population is driving growth in new food and beverage categories, and in Foodservice
Consumer Overview
-††††††††† Working women in Brazil account for higher share of Prepared Meal sales
-††††††††† Pre-Mid-Lifers have the highest consumption frequency of Prepared Meals in Brazil
-††††††††† Prepared Meals sales is driven by Busy Lives and Convenience in Brazil
-††††††††† Personal Space & Time and Experience Seeking are some of the other major trends in the Prepared Meals sector in Brazil
Sector Analysis
-††††††††† Chilled Ready Meals offers high growth potential in the Prepared Meals sector in Brazil
-††††††††† Pizza to gain market share marginally during 2012Ė2017
Brands & Private Labels
-††††††††† Private Label have a strong presence in the Meal Kits category
-††††††††† Pizza is the fastest growing Private Label category in Prepared Meals sector in Brazil
Packaging Insight
-††††††††† Rigid Plastic Trays and Tubs are the most common form of packaging Prepared Meals in Brazil
-††††††††† Single serve portions popular in the Prepared Meals sector in Brazil
Future OutlookĖ four key trends in Brazil's Prepared Meals sector
-††††††††† Demand for fresh and healthier eating to drive growth of Meal Kits
-††††††††† Promoted sales to record higher growth in Ready Meals category
-††††††††† Smaller Ready Meals gaining popularity while NPD driving growth
-††††††††† Packaging innovation to preserve freshness and quality of Prepared Meals
Data Appendix & Summary Methodology
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