Grupo Edson de Queiróz is a large domestic group which specialises in naturally healthy beverages, mainly still bottled water. The company ranked sixth within health and wellness in 2014 and has diversified its business to invest in other soft drinks areas such as juice and energy drinks under its Leve Nectar and Night Power brands so as to diversify its portfolio and invest in the fastest growing soft drinks areas since competition is fierce in naturally healthy bottled water.
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Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Summary 1 Grupo Edson de Queiróz: Key Facts
Summary 2 Grupo Edson de Queiróz: Competitive Position 2014
Edson de Queiroz, Grupo in Soft Drinks (Brazil)
Grupo Edson de Queiroz is a big domestic group in which bottled water products are responsible for its majority of sales. In the recent years, the company has diversified its business investing in other soft drink categories such as RTD tea and energy drinks under Minalba and Night Power brands, respectively, due to low-value-added products such
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