Over the coming years Bayer will continue to focus on expansion through new acquisitions. However, this will be mainly through its agricultural division, Bayer CropScience, which has registered the strongest performance in the country in recent years. With regard to consumer health, the company is expected to expand its distribution network and continue to invest heavily in advertising.
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Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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BAYER (BRASIL) SA IN CONSUMER HEALTH (BRAZIL)
LIST OF CONTENTS AND TABLES
Summary 1 Bayer (Brasil) SA: Key Facts
Summary 2 Bayer (Brasil) SA: Competitive Position 2015
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