»    »  Oticas Carol Ltda in Eyewear (Brazil)

Oticas Carol Ltda in Eyewear (Brazil)

Published OnOct, 2014
Pages3
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FormatPDF
Cement: 2014 Market Review and Forecast
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The company is expected to continue with its aggressive expansion plan during the forecast period. Óticas Carol has adopted a strategy of narrowing its margins in pursuit of its goal of 750 retail outlets by the end of 2014 and a total of 2,000 retail outlets before the end of 2020. Over the longer term, the company’s plan is to have a retail presence in all cities of Brazil with over 50,000 residents and to increase the number of digital laboratories it operates for the production of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Óticas Carol Ltda: Key Facts
Company Background
Internet Strategy
Private Label
Summary 2 Óticas Carol: Private Label Portfolio
Competitive Positioning

Oticas Carol Ltda in Eyewear (Brazil)
Oticas Carol has more than 900 outlets in Brazil, with most of them being franchises. The company has more than 297 franchises, meaning that one in every ten optical stores in Brazil is an Oticas Carol outlet. To increase penetration across the country, Oticas Carol plans to open more stores and also invest more than R$15 million in its digital len

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