Cia Brasileira de Bebidas (AmBev) ranked second within health and wellness soft drinks with a value share of 11% in 2012 which was stable compared to the previous year. The company focused investments on attractive categories under higher growth rates like sports drinks and energy drinks under Gatorade and Fusion brands, respectively. Also, the company in a partnership with PepsiCo invested significant resources to boost sales of Pepsi carbonate brand including both versions in standard regular...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Health and Wellness market;
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* Use five-year forecasts to assess how the market is predicted to develop.
Summary 1 Cia Brasileira de Bebidas: Key Facts
Summary 2 Cia Brasileira de Bebidas: Operational Indicators
Summary 3 Cia Brasileira de Bebidas: Competitive Position 2011
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