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Ear Care in Brazil

Published OnJul, 2013
Pages24
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FormatPDF
Cement: 2014 Market Review and Forecast
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ANVISA (Brazilian Health Surveillance Agency) only permits a limited number of types of ear care products to be commercialised as OTC. Therefore, sales are limited to products designed to ease minor discomfort, which result from a build-up of ear wax or fluid accumulation.

Ear Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ear Care: Value 2007-2012
Table 2 Sales of Ear Care: % Value Growth 2007-2012
Table 3 Ear Care Company Shares by Value 2008-2012
Table 4 Ear Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Ear Care: Value 2012-2017
Table 6 Forecast Sales of Ear Care: % Value Growth 2012-2017
Executive Summary
Consumer Health Maintains Strong Growth
Anvisa Moves OTC Products Back To Over-the-counter
Hypermarcas Aims for Leadership
Internet Retailing: Potential Channel in Consumer Health
Consumer Health Is Expected To Maintain Its Growth Over the Forecast Period
Consumer Health Products Back To Over-the-counter
Hypermarcas Invests in Becoming the Leading Manufacturer
Middle-classes Continue To Positively Impact Consumer Health
Consumers' Health Awareness Shows Potential in Vitamins and Dietary Supplements
Illegal Sales Hamper Growth in Sports Nutrition
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
De-reimbursement
Generics
Advertising
Packaging and Labelling
Distribution
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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