In 2012, Cadbury Adams was integrated into the division of packaged food and juices from Kraft Foods to become Mondelez International. This is part of the strategy to unify synergies between the two companies, and thus build a strong company in packaged food, soft drinks and consumer health. Distribution is the key area on which the new company, Mondelez International, has been focusing to expand to biscuits and other categories, due to the strength of Cadbury Adams in reaching a wide number of...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Consumer Health market;
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* Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER HEALTH (BRAZIL)Strategic Direction
Summary 1 Cadbury Adams Brasil Indústria e Comércio de Produtos Alimentícios Ltda: Key Facts
Summary 2 Cadbury Adams Brasil Indústria e Comércio de Produtos Alimentícios Ltda: Competitive Position 2012
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