Hypermarcas will continue to invest heavily in advertising, aiming to enhance awareness of its brands among Brazilian consumers. The company is expected to also focus on increasing its penetration and share across all categories in which it has a presence. Additional aspects of Hypermarcas’ strategy will include improving its customer service and increasing its investment in points of sale.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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HYPERMARCAS SA IN CONSUMER HEALTH (BRAZIL)
LIST OF CONTENTS AND TABLES
Summary 1 Hypermarcas SA: Key Facts
Summary 2 Hypermarcas SA: Operational Indicators
Summary 3 Hypermarcas SA: Competitive Position 2015
Hypermarcas SA in Beauty and Personal Care (Brazil)
After several acquisitions in recent years, the giant domestic group Hypermarcas has contained expenses, closing factories and consequently achieved an increased profit margin in 2012. The company expects to complete by the end of 2013 the plan to reduce around 40% its number of brands of consumer products, in order to concentrate on the most im
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