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Vitamins and Dietary Supplements in Brazil

Published OnDec, 2015
Pages37
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FormatPDF
Cement: 2014 Market Review and Forecast
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The health and wellness trend continued to remain strong in Brazil in 2015. Consumers are trying to improve their general health and wellbeing, and as a result are willing to spend more money on products that can help them achieve this, for example by buying not only vitamins but also fortified/functional foods and beverages. The health and wellness trend is touching all age groups and both genders, with many new products being introduced to address the specific needs of different consumers at...

Euromonitor International's Vitamins and Dietary Supplements in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
VITAMINS AND DIETARY SUPPLEMENTS IN BRAZIL

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Aché Laboratórios Farmacêuticos SA in Consumer Health (brazil)
Strategic Direction
Key Facts
Summary 3 Aché Laboratórios Farmacêuticos SA: Key Facts
Summary 4 Aché Laboratórios Farmacêuticos SA: Operational Indicators
Competitive Positioning
Summary 5 Aché Laboratórios Farmacêuticos Ltda: Competitive Position 2015
Bayer (brasil) SA in Consumer Health (brazil)
Strategic Direction
Key Facts
Summary 6 Bayer (Brasil) SA: Key Facts
Competitive Positioning
Summary 7 Bayer (Brasil) SA: Competitive Position 2015
Ems SA in Consumer Health (brazil)
Strategic Direction
Key Facts
Summary 8 EMS SA: Key Facts
Competitive Positioning
Summary 9 EMS SA: Competitive Position 2015
Hypermarcas SA in Consumer Health (brazil)
Strategic Direction
Key Facts
Summary 10 Hypermarcas SA: Key Facts
Summary 11 Hypermarcas SA: Operational Indicators
Competitive Positioning
Summary 12 Hypermarcas SA: Competitive Position 2015
Sanofi-aventis Farmacêutica Ltda in Consumer Health (brazil)
Strategic Direction
Key Facts
Summary 13 Sanofi-Aventis Farmacêutica Ltda: Key Facts
Competitive Positioning
Summary 14 Sanofi-Aventis Farmacêutica Ltda: Competitive Position 2015
Executive Summary
in Spite of A Slowdown OTC in Brazil Performs Well in Retail
Health and Wellness Trend Continues To Boost Sales of Sports Nutrition and Weight Management Products
Generics Continue To Grow During the Economic Crisis
Drugstores/parapharmacies Remains the Leading Distribution Channel for Consumer Health Products
Consumer Health in Brazil Set To Register A Weaker Performance Over the Forecast Period
Key Trends and Developments
Despite A Slowdown in Growth OTC in Brazil Performs Well Within Retail
Heavy Investment in Sports Nutrition Seeks To Restore the Category's Credibility
Vitamins and Dietary Supplement Manufacturers Continue To Use Segmentation and Differentiation To Boost Consumption
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 15 Life Expectancy at Birth 2010-2015
Market Data
Table 16 Sales of Consumer Health by Category: Value 2010-2015
Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 20 Distribution of Consumer Health by Format: % Value 2010-2015
Table 21 Distribution of Consumer Health by Format and Category: % Value 2015
Table 22 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 15 Research Sources

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