»    »  Laundry Care in Brazil

Laundry Care in Brazil

Published OnApr, 2016
Pages31
License 
FormatPDF
Cement: 2014 Market Review and Forecast
Buy through us and save. We do not add any Tax / Duty including VAT,GST

2015 was a negative year for several fast-moving consumer goods categories in Brazil due to reduced disposable income among consumers, driven by higher-than-expected inflation and a strong rise in unemployment, but the laundry care category proved resilient. Despite below-inflation value growth, laundry care continued to grow due to investments in product segmentation, a higher level of information available to end consumers, as well as packaging innovations.

Laundry Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 1 Bombril SA: Key Facts
Summary 2 Bombril SA: Operational Indicators
Competitive Positioning
Summary 3 Bombril SA: Competitive Position 2015
Procter & Gamble Do Brasil SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble Brasil Ltda: Key Facts
Summary 5 Procter & Gamble Brasil Ltda: Operational Indicators
Competitive Positioning
Summary 6 Procter & Gamble Brasil Ltda: Competitive Position 2015
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 7 Química Amparo Ltda: Key Facts
Competitive Positioning
Summary 8 Química Amparo Ltda: Competitive Position 2015
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 9 Reckitt Benckiser (Brasil) Ltda: Key Facts
Competitive Positioning
Summary 10 Reckitt Benckiser (Brasil): Competitive Position 2015
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 11 Unilever Brasil Ltda: Key Facts
Summary 12 Unilever Brasil Ltda: Operational Indicators
Competitive Positioning
Summary 13 Unilever Brasil Ltda: Competitive Position 2015
Executive Summary
Homecare Maintains Growth Despite General Market Deceleration
Segmentation and Greater Promotional Activity Underpin Growth
Brazilian Home Care Environment Increasingly Fragmented, Private Labels Gain Sales
Cash and Carry Channel Increases Relevance for Home Care
Homecare Expected To See Slower Growth Over Forecast Period
Key Trends and Developments
Decline in Purchasing Power Leads To Increased Promotion of Home Care
Will Brazil Ever Shift From Hand Dishwashing To Automatic Dishwashing?
Consumers Rely More on Bulk Shopping Through Cash and Carry for Home Care
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 14 Research Sources

Home Laundry Appliances in Brazil
Home laundry appliances posted a 10% decline in volume sales in 2016. The macroeconomic conditions continued to be the main factor behind this performance. Consumers continued to delay the purchase of durable goods, as many were worried about purchasing more expensive products, given the uncertainties surrounding the economy. Also, the tighter and
Domestic Laundry Appliance Market in Brazil to 2018 - Market Size, Trends, and Forecasts
- Overall domestic laundry appliance market size, 2007-2018- Domestic laundry appliance market size by product segment, 2007-2018- Growth rates of the overall domestic laundry appliance market and different product segments, 2007-2018- Shares of different product segments of the overall domestic laundry appliance market, 2007, 2013 and 2018- Market

Enquiry Form

Please fill out the form. Our executive will get back to you within 24 hours.

Name *
Email *
Phone *
Company *
Designation *
Enquire AboutLaundry Care in Brazil
Message
captcha code
Note: * Denotes Required Fields.

Contact Us


Market Reports on Brazil


808, Real Tech Park,
8th Floor, Sector - 30A,
Vashi, Navi Mumbai - 400703, India.

India: +91 22 27810772, 27810773
Email: info@marketreportsonbrazil.com

Hours: Mon to Sat 8:00 AM to 8:00 PM IST
Custom Research

If above report doesn't have the business information suitable for your business, we can provide custom research that would be lucrative for your business or enhance your profession. We leverage most comprehensive, affordable, high-quality custom research which will match exact topic & specifications of your choice.
Please visit Custom Research page to make an enquiry.