As the integration of Casas Bahia and Ponto Frio reaches its maturity, the company is expected to focus on increasing its share, benefited by its strong bargaining power and wide portfolio. Casas Bahia will continue to invest in north and northeast states, aiming at middle- to low-income consumers, which are witnessing a growth of disposable income in these regions. On the other hand, Ponto Frio will remain centred on attracting higher-income consumers.
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Summary 1 Via Varejo SA: Key Facts
Summary 2 Via Varejo SA: Operational Indicators
Summary 3 Via Varejo SA: Private Label Portfolio
Summary 4 Via Varejo SA: Competitive Position 2013
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