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Via Varejo SA in Consumer Electronics (Brazil)

Published OnOct, 2014
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As the integration of Casas Bahia and Ponto Frio reaches its maturity, the company is expected to focus on increasing its share, benefited by its strong bargaining power and wide portfolio. Casas Bahia will continue to invest in north and northeast states, aiming at middle- to low-income consumers, which are witnessing a growth of disposable income in these regions. On the other hand, Ponto Frio will remain centred on attracting higher-income consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Via Varejo SA: Key Facts
Summary 2 Via Varejo SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Via Varejo SA: Private Label Portfolio
Competitive Positioning
Summary 4 Via Varejo SA: Competitive Position 2013

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