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Brazil Information Technology Report

Published OnSep, 2016
Cement: 2014 Market Review and Forecast
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BMI View: The Brazilian IT market contracted sharply in 2015, with further, albeit less substantial, decline forecast for 2016 due to a combination of political and economic factors. As the economy emerges from recession and the political situation stabilises we envisage a return to IT market spending growth from 2017, but we expect momentum to be weak. Our Country Risk team forecasts modest GDP and consumption growth, while in the IT market there are negative trends such as the cannibalisation of PC sales by  smartphones. These combine in our core scenario for IT spending to increase at a CAGR of 4.6% over 2016-2020.

Latest Updates & Industry Developments
-Computer Hardware Sales: BRL32.1bn in 2016 to BRL35.2bn in 2020. Outlook lowered as a result of the negative impact of smartphone ownership on PC replacement spending.
- Software Sales: BRL20.5bn in 2016 to BRL25.3bn in 2020. Cloud expected to gain traction due to potential cost savings that will prove attractive in uncertain and low-growth environment.
- IT Services Sales: BRL31.0bn in 2016 to BRL39.5bn in 2020. Cost savings offered by IT services will make it the outperforming segment, with cloud computing and outsourcing expected to be strong product categories.
BMI Industry View ... 7
Industry Forecast .. 11
Latest Updates ... 11
Structural Trends ........... 11
Table: Enterprise Trends - GVA By Vertical (Brazil 2015-2020) . . 15
Table: IT Industry - Historical Data And Forecasts (Brazil 2013-2020) 16
Industry Risk Reward Index ......... 17
Table: Americas IT Risk/Reward Index, Q4 2016 20
Market Overview ... 21
Hardware ......... 21
Software ........... 29
Cloud Computing ........... 36
Services  41
Industry Trends And Developments ........ 47
IT Hardware Trade ........ 47
Table: Latin America IT Hardware Trade, 2010-2015 . 47
Table: Brazil IT Hardware Trade, 2010-2015 . . . . 48
Government IT Industry Policies ... 49
Table: Brazilian Electronics Tax Incentives For Local Production 51
Local Industry ... 51
Table: Brazil IT Hardware Industry, 2008-2013 . 53
Table: Brazil Software & Services Industry, 2008-2013 . . . . . 54
Regulatory Development .. 56
Table: Government Authorities . 56
Competitive Landscape .... 60
Brazil IT Companies ....... 60
IT Vendors - Americas, 2015 ........ 64
Table: Computer Hardware . . . . 64
Table: Software . . . . . 65
Table: Cloud . . 66
Table: IT Services . . . 66
Retailers ........... 68
Table: Selected Electronics Retailers . 68
Table: Selected E-Commerce Retailers . . . . . 68
Regional Overview  69
Demographic Forecast ..... 72
Table: Population Headline Indicators (Brazil 1990-2025) . . 73
Table: Key Population Ratios (Brazil 1990-2025) . . . . . 73
Table: Urban/Rural Population & Life Expectancy (Brazil 1990-2025) . 74
Table: Population By Age Group (Brazil 1990-2025) . . 74
Table: Population By Age Group % (Brazil 1990-2025) . . . . . 75
Methodology .......... 77
Industry Forecast Methodology .... 77
Sources  79
Risk/Reward Index Methodology ... 79
Table: IT Risk/Reward Index Indicators . . . . 80
Table: Weighting Of Components . . . . 81
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BMI View: Brazil is in the midst of the largest economic and political crisis in more than a decade. This is having an adverse impact on household incomes and consumer confidence. While a gradual recovery is expected to start in 2017, a weak labour market, elevated inflation and reduced access to consumer credit will continue weighing o
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