This report presents the findings from a survey of 163 Brazilian enterprises regarding their approach to Information & Communications Technology (ICT) procurement. The survey investigates the way that Brazilian enterprises like to purchase technology, as well as the major IT and business objectives influencing their IT investment strategies.
Introduction and Landscape
Why was the report written?
To highlight the criteria based on which Brazilian enterprises select their IT providers as well as the roles which have influence while making IT purchasing decisions
What is the current market landscape and what is changing?
Brazilian enterprises are demonstrating an increasingly positive trend in the adoption of IT which is expected to continue in 2013.
What are the key drivers behind recent market changes?
Brazilian enterprises are continuously looking to adopt green IT and virtualization, cloud computing, mobility, and business intelligence solutions - primarily to reduce their costs, enhance operational efficiencies, achieve sustainability, and improve customer service and experience.
What makes this report unique and essential to read?
Kable Global ICT Intelligence has invested significant resources in order to interview CIOs and IT managers about their IT Procurements. Very few IT analyst houses will have interviewed 163+ ICT decision makers in Brazilian market in 2012.
Key Features and Benefits
Provides insights about what are the preferred buying approaches adopted by the Brazilian enterprises to procure various technologies.
Comprehend what business objectives Brazilian enterprises are looking to achieve through their IT investments strategy.
Appreciate what IT objectives Brazilian enterprises are looking to achieve through their IT investments strategy.
Understand what all factors influence Brazilian enterprises’ decision to select an ICT provider.
Understanding which organisational roles influence the most for making IT purchasing decisions and signing off budgets.
Key Market Issues
According to Kable survey, 49% of Brazilian enterprises purchase technologies direct from suppliers, followed by local resellers, and national resellers.
Kable’s survey results reveal that business objectives such as ‘raising efficiency’, ‘increasing customer satisfaction’, and ‘increasing revenues’ are the most important factors influencing Brazilian enterprises’ IT investment decisions.
Major proportion of Brazilian enterprises are making IT investments to better demonstrate the value of IT to their business, giving this objective the highest rating of X on a scale of 1 to 4.
Brazilian enterprises consider leading-edge technology and specific functionality expertise/depth to be major factors when choosing an ICT provider in this competitive market.
As a result of rising technological advancements and intricate business demands, X% of Brazilian enterprises believe that their ICT infrastructure is very complex or a somewhat complex.
Rapid economic growth and favourable business conditions are allowing Brazilian enterprises to spend more on expanding their businesses. This is apparent from Kable’s survey which indicates that a vast majority of respondents are expecting to increase their ICT budgets in 2013, in comparison to 2012.
The security market in Brazil is driven by multiple factors such as growing regulatory compliance and an increasing incidence of cyber and malware attacks.
As Brazilian enterprises recognize the fact that cloud computing allows them to deliver competitive products quickly and cost-efficiently , its adoption is set to rise with X% of respondents planning to invest in this space in the next two years.
ICT vendors offering advanced technologies with significant domain expertise are expected to have an upper hand over their competitors in the Brazilian market.
Brazilian enterprises’ ICT investment decisions are predominantly influenced by the CIO of the organisation, with the highest average rating of X on a scale of 1 to 4.
Table of Contents
1 Enterprise ICT investment trends
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT investment priorities
2 ICT procurement trends
2.2 Purchasing channels
2.3 Business objectives influencing IT investment strategy
2.4 IT objectives influencing IT investment strategy
2.5 ICT provider selection
2.7 Complexity of the ICT infrastructure environment
3.1 Vendors should focus on addressing the complexity of ICT infrastructure and showcasing their industry and functional expertise
4.2 Further reading
4.3 Contact the authors
List of Tables
Table 1: Brazilian enterprise ICT survey industry breakdown
Table 2: Brazilian enterprise ICT survey breakdown by size band (number of employees)
Table 3: Recent and expected ICT budget changes among Brazilian enterprises
Table 4: Brazilian enterprises’ current and future investment priorities across technology categories
Table 5: Brazilian enterprises' preferred approach to buying technologies
Table 6: Business objectives which influence Brazilian enterprises' IT investment strategy
Table 7: IT objectives which influence Brazilian enterprises' IT investment strategy
Table 8: Factors influencing Brazilian enterprises' decision to choose an ICT provider
Table 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Table 10: Complexity of the ICT infrastructure in Brazilian enterprises
List of Figures
Figure 1: Brazilian enterprise ICT survey industry breakdown
Figure 2: Brazilian enterprise ICT survey breakdown by size band (number of employees)
Figure 3: Recent and expected ICT budget changes among Brazilian enterprises
Figure 4: Brazilian enterprises’ current and future investment priorities across technology categories
Figure 5: Brazilian enterprises' preferred approach to buying technologies
Figure 6: Business objectives which influence Brazilian enterprises' IT investment strategy
Figure 7: IT objectives which influence Brazilian enterprises' IT investment strategy
Figure 8: Factors influencing Brazilian enterprises' decision to choose an ICT provider
Figure 9: Influence of organizational roles in making ICT purchasing decisions and signing off budgets
Figure 10: Complexity of the ICT infrastructure in Brazilian enterprises
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