Due to the negative effects that the downturn in the local economy and the devaluation of the Brazilian real had on consumer confidence and purchasing power, 2015 was a bad year for consumer electronics generally in Brazil. However, the downturn had a particularly negative impact on demand for product types that are increasingly perceived as outdated and face competition from alternative devices that can perform the same function. One such product type was portable players, demand for which...
Euromonitor International's Portable Players in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: E-Readers, Portable Media Players.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
PORTABLE PLAYERS IN BRAZIL
LIST OF CONTENTS AND TABLES
Table 1 Sales of Portable Players by Category: Volume 2010-2015
Table 2 Sales of Portable Players by Category: Value 2010-2015
Table 3 Sales of Portable Players by Category: % Volume Growth 2010-2015
Table 4 Sales of Portable Players by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Portable Players: % Volume 2011-2015
Table 6 LBN Brand Shares of Portable Players: % Volume 2012-2015
Table 7 Distribution of Portable Players by Channel: % Volume 2010-2015
Table 8 Forecast Sales of Portable Players by Category: Volume 2015-2020
Table 9 Forecast Sales of Portable Players by Category: Value 2015-2020
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2015-2020
Economic Downturn Restricts Demand for Consumer Electronics in 2015
Producers and Retailers Increasingly Reliant on Seasonal Purchasing Occasions
Samsung Maintains Its Overall Lead in Consumer Electronics in Brazil
Internet Retailers Weather the Downturn Better Than Store-based Operators
Market Performance Not Expected To Improve Until 2017
Key Trends and Developments
Impact of Recession Compounded by New Taxes and Unfavourable Exchange Rates
Recession Makes Major Retailers More Reliant on Seasonal Sales Events
Increased Price Sensitivity in Brazil Creates New Opportunities for Chinese Producers
Table 12 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 13 Sales of Consumer Electronics by Category: Value 2010-2015
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Summary 1 Research Sources
Diagnostic Imaging Equipment Market by Modality [Digital X-ray Imaging, Ultrasound (Color Doppler, Portable), Magnetic Resonance Imaging, CT Scanner (Low-, Mid-, & High-end), Mammography, PET, SPECT] - Emerging Markets (BRIC - Brazil, Russia, India, and China) - 2011-2018
The report will allow both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help them garner a greater market share.
Luxury Portable Consumer Electronics in Brazil
Sales of luxury portable consumer electronics remained insignificant in Brazil over the review period. These products lack both distribution and demand. While the popularity of smartphones is soaring, there is little interest in luxury variants, with those seeking to buy such products being more likely to do so overseas. TAG Heuer, a strong global
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