»    »  Magazine Luiza SA in Consumer Electronics (Brazil)

Magazine Luiza SA in Consumer Electronics (Brazil)

Published OnOct, 2014
Pages3
License 
FormatPDF
Cement: 2014 Market Review and Forecast
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As Magazine Luiza is the only retailer that officially sponsored the FIFA World Cup in Brazil, the company significantly increased its investments in marketing and publicity during 2014. This will have a stronger impact in online sales, having given it the opportunity to reach consumers in cities and regions where the company does not have outlets.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Magazine Luiza SA: Key Facts
Summary 2 Magazine Luiza SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Magazine Luiza SA: Private Label Portfolio
Competitive Positioning
Summary 4 Magazine Luiza SA: Competitive Position 2013

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Magazine Luiza SA in Consumer Electronics (Brazil)
Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity. Data coverage:

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