As Magazine Luiza is the only retailer that officially sponsored the FIFA World Cup in Brazil, the company significantly increased its investments in marketing and publicity during 2014. This will have a stronger impact in online sales, having given it the opportunity to reach consumers in cities and regions where the company does not have outlets.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Summary 1 Magazine Luiza SA: Key Facts
Summary 2 Magazine Luiza SA: Operational Indicators
Summary 3 Magazine Luiza SA: Private Label Portfolio
Summary 4 Magazine Luiza SA: Competitive Position 2013
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